You may have heard about SEO optimisation but still don’t know how to achieve it. Even a simple SEO mistake can ruin your digital marketing strategy. The 10 biggest SEO mistakes that ruin your digital marketing strategy include: Use of an Un-optimized or the wrong keyword, Publishing a piece of content that isn’t mobile-friendly and plagiarism. While these might sound like common mistakes, they can have devastating consequences.
Using Un-optimized or Wrong Keyword
If you haven’t already done so, don’t use exact match keywords in your content. These are antiquated tactics that date back to the days when keyword stuffing was acceptable. They are not in line with current SEO best practices and can even lead to penalties. The good news is that Google has been warning users of this update for months. You don’t have to fall prey to this mistake.
Content Being Mobile Unfriendly
A common mistake is not understanding your customer. Insufficient knowledge of your audience will result in choosing the wrong keywords or creating headlines that address the wrong pain points. Choosing the wrong channels is another mistake that will cause your website to fall in rankings. A better way to understand your audience is to listen to conversations and learn what your competitors are doing. This will give you an idea of what your audience is looking for.
Writing Very Ordinary Content
Creating content is a key part of SEO, and it is important to optimize it for the right audience. Focus on authoritative, trustworthy content, and ensure that your content marketing strategy aligns with your SEO strategy. Answer the questions that people are searching for, and write multiple types of content to appeal to different audiences. Remember that content quality is directly related to SEO, and writing content that is low-quality can result in low rankings. https://linkhay.com/u/backlinkboss
Publishing Plagiarized or Non-original Content
Publishing Plagiarized or Non-original content can have several consequences for a business. Not only can you lose customers, but you can also be penalized with hefty fines and even jail time. Here are some of the consequences of publishing non-original content:
Publish Plagiarized or Non-original Content: It is easy to copy and paste, but if done intentionally, you can damage your brand reputation with consumers and search engines. If you have been caught plagiarizing material, Google may penalize your website by blacklisting certain pages or your entire website. This means you won’t show up in the search results anymore and won’t receive traffic from Google. However, don’t worry – Google will not report you to the authorities.
Paraphrased content is a form of plagiarism that happens when you have copied the ideas from another source, but you don’t cite or credit the original content. Paraphrased content in content marketing may change words, but the structure of the sentence or quote is the same. This is tricky because you might think you’ve summarized the same quote, but actually copied the content.
Not Focusing on Long-Tail Keywords
If you are not currently focusing on long-tail keywords in your SEO strategy, you are missing out on a huge opportunity to increase your site traffic. While there are fewer competitions for long-tail keywords, you can benefit from the traffic they generate. This is because users who are looking for a particular product or service will be more likely to buy it than those who are simply searching for the most popular words and phrases. backlinkboss.com
Although long-tail search queries are usually synonyms of higher-volume terms, they are still largely untapped for SEO. As such, it makes no sense to create separate content to rank for long-tail keywords. Rather, treat them as part of a bigger network of keyword ideas and content. They should be considered part of your keyword hierarchy. In other words, you should not treat them as separate pieces of content or blog posts.
Targeting High Traffic Keywords Only
When targeting your SEO campaign, you should focus on low competition, high-volume keywords. Keywords with high competition are difficult to rank for, while those with lower competition tend to have fewer searches per month. It’s important to strike a balance between the two, though. Here are some tips to optimize your keyword list for both high volume and low competition:
Using Google Trends to determine search trends is a good way to increase traffic to your site. Another tool that can help you increase traffic to your site is the LSIGraph. Remember that search engines don’t always get it right, so be prepared to tweak your strategy and optimize your page to reflect your target audience’s tastes and intent. But, if you’re running a small business, maximizing your visibility with specific keywords is the best way to achieve your SEO goals.
In a recent study, a cat collars page ranked #1 for “kitty collars” on Google. That’s because it received 880 searches per month. Moreover, this page’s ranking on the first page for “kitty collars” was not accidental; it was the product of careful keyword research. With this, you can determine which keywords to target and which ones are more competitive. The right choice will help you gain high-quality links and attract more attention.
Skipping Meta Description & Title/Image Tags
Google discourages websites from using the same meta description tag for all pages, because the duplicates will be displayed on Google SERPs. Having a duplicate meta description on one page might not be as appealing as having two, and Google also doesn’t like a website that uses the same tag for different pages. It also looks spammy and off-topic. By skipping meta descriptions, you can increase your page’s click-through rate and improve your SERP ranking indirectly.
One of the biggest mistakes to avoid in SEO is skipping Meta Description & Title/Image Tag. These tags help you gain organic traffic and improve rich snippets, but they don’t really matter for page rankings. You should focus on content instead. Google isn’t interested in pages with duplicated content or plagiarised content. Instead, focus on creating excellent content, as well as a good page title and meta description.
Using Too Short or Not Using Headings Properly
Using long tail keywords to rank high on search engines is more effective than using short-tail keywords. Long-tail keywords are more likely to convert to sales, and they have lower competition than head-tailed ones. Also, make sure your content is of high quality. Low-quality content is a major turnoff for search engines and will be quickly filtered out of the search results.